A prop firm trades using company funds, while a brokerage helps users trade with their own money.
In prop firms, traders usually complete evaluation programs to get funded accounts. Brokerages mainly earn through commissions and transaction fees, while prop firms earn through evaluation fees and profit sharing.
Risk management is also different because prop firms focus more on protecting company capital and monitoring trader performance.
This is why many businesses today are choosing my link , as they help manage funded trading models, trader performance, and risk controls more effectively.