There are countless ways in which companies have been making NFTs, the most common of which being marketing. Sure there are some companies that use NFTs to sell their products too and then these NFTs can be redeemed at the shop and the NFT would be burnt. However, more often than not NFTs are being used to market things like for example
criket NFTs are being marketed to get more people into the sport. However, apart from this NFTs are also being used in-game to enable people to make returns from what they play.
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